Content Marketing and Semantic Keywords Are The New Way To Improve Your Rankings
Content and semantic keywords are now THE most important factors of your SEO ranking next to backlinks. Google has gotten a lot smarter, and it’s time to recognize this isn’t 2005 where you can easily manipulate the search engines. It’s now about how your content is written, shared and diversified over the internet. Gone are the days of cannibalizing keywords, it’s now about using contextual and semantic keywords.
Avoid The Temptation Of Using Black Hat SEO, The Risks Are Too Great
Sometimes it is very tempting to want to “cheat the system” and use what they call Black Hat SEO methods. It’s a way of manipulating the rankings of the search engines through unethical practices and using tools that are very risky to use. Google has an Anti-Spam team of experts that are dedicated to finding websites that show the use of spam and Black Hat methods.
Black hat SEO is very short term, and will eventually result in getting your websites de-ranked. It’s time to rise above the crowd with quality, become the best company that you can be, and most importantly show that you have some authority in your niche.
What do we mean by authority? And How to become one.
In order to gain authority, and you will hear authority as one of the big buzz words these days you will need to prove to Google that you are and deserve to be an authority.
To gain Google’s favour there are several things that need to be done, and these are things that here at DKD Design Studios we can do for you.
- Creating Authority With Deep Links
- Clustering Links For Pages By Topic
- Sending More Links To One Particular Page
- Avoid Over Using Keywords by using Contextual Keywords
- Using Video To Create Authority
- Only Using Relevant and Quality Material
- Locating Links Higher On Pages
- Fixing Broken Links
These are some of the many different steps that are important in establishing the quality levels that Google needs to see in order to consider your website a quality worthy authority.
This might sound daunting, however if done correctly with professional SEO services like DKD it can make all of the difference in your overall sales and ranking.
Get Your Website On The Map Today With DKD’s Marketing Experts, Here’s The First Step
With DKD, we always recommend a free consultation. We can show you where your strengths and weaknesses are for your website, design, and SEO. Our ultimate goal is to have your business with seamless flow. Easy content management systems, effective designs, better visibility and of course higher profits.
Our skills are above and beyond our competitors, and we would love to be of service to you. So if you are looking for the best SEO Company in Ottawa, you have found it.