What is Search Engine Optimization (SEO)?
SEO stands for Search Engine Optimization and is essentially the process of increasing the visibility of a website so that a search engine will find it more relevant in its organic (unpaid) search results. This will ensure that the website ranks higher in the results and therefore increases the visitor traffic.
The overall goal of practicing SEO is to allow prospective clients to find your website when looking for the products or services that your company offers.
How Does SEO Work?
Search engines are becoming better and better at finding quality information. They do this by sending out “robots” to scan or “crawl” your website for keywords, information, and it’s relevance to what the searcher is looking for. The site is constantly ranked against other websites competing for the same search terms and will go up and down in the ranks based on a number of different factors.
With SEO, your site will be improved and made more “friendlier” if you will, to the search engines. This is done by way of onsite improvement and optimization and offsite optimization (link building, social media, citations etc…)
How can SEO help my business?
SEO can and will help your business by having it ranked much higher in the search engine results. It is a known fact that over 90% of people searching the web do not go past the first page of search engine results. By moving up higher in the search engine results you will have a much better chance at potential customers finding your business. In today’s online marketplace it is a crucial part of your marketing, and it cannot be overstated on how important SEO is to your business’ success.
These are a few of the benefits you’ll see with better SEO:
- Higher rankings in search engines such as Google and Bing
- Increase in organic/unpaid traffic from those search engines. That means a higher click-through.
- Growth of a more segmented audience according to the business
- Increase in user conversions resulting in higher sales of services or products
- A return greater than the investment into SEO
How long will it take to see results?
The time it would take to see results depends on the type of package ordered, the strategy implemented, content and age of the site. Competitive keywords will take longer as there is more competition in the search rankings. Usually within three months, you’ll start seeing results. We’d first need to determine the metrics used to determine the growth and success of the strategy within those three months. That includes which keywords to target, landing and sales page views and obviously sales. Ultimately though, it’s up to your product to sell and in some cases no amount of SEO can help a badly designed product or a disjointed sales page.
Do We Have to Redesign Our Website to Achieve Search Visibility?
It depends. If you have a fairly new design and is up to date, often it is not necessary. This said, our method of design takes SEO into consideration right from the get go and makes it an integral factor in the build of your site.
If a website is poorly designed, it will often cost much more to optimize and fix the existing problems than to rebuild the site properly. As well, the overall user experience is something to keep in mind. A poorly designed site will not convert your visitors into buyers if they are not impressed with what they see. By having a clean, attractive and motivating website you will have a huge advantage and establish your online credibility.
What is the difference between SEO and SEM?
Firstly, SEM is Search Engine Marketing. It’s primarily used to optimize paid advertising in Search Engine Results Pages (SERPs). Google Adwords is the most common pay per click program on the market today.
Why hire an SEO company?
SEO has evolved into art as much as a science. To ask a web developer to do SEO on your site, (if SEO isn’t their field of expertise) is like having a family doctor do a heart transplant. They may have the basic knowledge of how to do some of it, but in the long run the results can and will be less than satisfactory, or worse.
It’s true that with some research, time and training that anyone can learn some of the basics and SEO best practices, but to truly get ahead of the competition it does take an expert to get the results you truly are looking for. As a business owner, you have only so much time and resources to dedicate to your business, if you are spending time ON your business you have less time to spend IN your business.
At DKD we truly care about results and celebrate the success of our clients. Nothing makes us happier than to hear our customers tell us about the increase of business that they have achieved because of their online marketing. We want you to be one of those clients!
How Much Does SEO Cost?
When it comes to pricing, the real question is what does it cost not to have SEO. The answer to that question is a lot!
At DKD we do not believe in a “one size fits all” package. The reason for this is simple; every business or company has a completely different website. This means every company has a different target market, goals, competition, previous marketing that can hinder or help progress. In short, every situation is completely different and therefore the work and resources and methods used would vary dramatically from one client to the next.
Our approach is to do a free evaluation of your site, and give our potential clients advice as well as a game plan that we would implement to give them results. Rest assured we can work within your budget and will do our very best to give you value on your investment.